About Us

Marking presence in Hospitality

Within a short span of time the Lata Group positioned itself as an eminently successful brand withfully-owned Three Star Category Hotels. The Lata Group is currently undertaking massive expansionplan with an objective to emerge as a luxurious hotel chain in the eastern India, with a presence in almost all regions of the eastern frontier, offering world class hospitality standards, combined with excellent ambience and quality service.

Quality leads to Success

Our business of star category hotels namely ‘Hotel Akash’ and ‘Hotel Akash Ganga’ have acquired great brand image and loyalty for more than 13 years. Our hospitality stands as a name for more than a cosy bed, clean room and a friendly smile, but a place where you can work, relax and enjoy your stay. We are more of a family then an enterprise and our valued guests are more than a room number tous.


Our philosophy veers around providing Quality Service at affordable rates to our esteemed customers and in attending to their requirements and needs. This is achieved through carrying out a constant review and upgrade of the facilities offered at our Hotels. Our success lies behind our effort where we’vealways worked to make our guest’s graceful stay with us a combination of both luxury and little relaxingtouches that they would expect at home. This philosophy is sought to be percolated at all levels of theemployees, to ensure delivery of complete customer satisfaction.This has let our team to retain its position as a profitable player in the highly competitive hospitality market despite adverse market conditions at various times.

Foundation of Success


To position us as a Global Brand offering quality services to Business and Leisure travellers across the world.

Core Values


To continuously strive for providing world-class hospitality standards, excellent ambience and quality service to our customers.


To respond promptly and effectively to all requirements of our customers


To strive vigorously towards achieving our goals and objectives


To work together as a unified team towards a common vision and in implementing our core values.

Following to Inspiring

Brand Management

Not very long ago we were competing with already proven stalwart of the trade. Today we are the leaders of the trade for last 15 years in the district of Purulia, West Bengal. Our fully owned hotels are clubbed under the Brand “Hotel Akash”. These Brand names are used extensively by us in all our advertising campaigns, pro­motional activities, direct mails, press and public relations, sponsorship programs. A major effort is directed towards establishing the brand name as a hallmark of the quality hospitality services provider.

Ministry of Tourism and Us

Our hotel is recognized with the Directorate of Tourism, Govt. of West Bengal. Hotel Akash is the first hotel in the state to be registered with Ministry of Tourism in the year 1998. (Reg. No.1/TU dt. 29/06/1998) We are growing with the valuable financial support of West Bengal Financial Corporation and being awarded by different departments of the state.

At minimal distance with our valued Guests

Our business hotels are placed in close proximity to prime commercial and business hubs, and within comfortable distances from Bus stands and Railway stations. Our guests are from different NGO’s, Corporate Houses, Banks, Govt. officials, Politicians, Foreigners, etc. The hotels are under continuous expansion and facility addition with more upcoming projects in the near future. We have retained our competitiveness through a vigorous plan of controlling capital and operating costs, and by takeover and turning around of hotel units. Our Internal processes, systems for designing along with constructing and operating our hotels, combined with our extensive marketing and sales network has built up a large base of corporate clients. This provides us with the required competitive advantage to deal.

Experienced industry Professionals

Hotel Akash is a part of the family run business which is graced with the blessings of Late. Jay Gobind Lata. His selflessness and enduring dedication to the society at large has laid the foundation of our day to day approach towards work/life. Mr. Madhu Sudan Lata possesses years of expertise, in the Hospitality Industry is the Managing Director of the Company particularly in taking over and successfully turning around the fortunes of hotels. Smt. Prem Lata, is one of the director of the company who has been one of our pillars of success through her administrative and service oriented touch of hospitality for more than a decade. She has been associated with the over all management and operations at the hotel facility. Mr. Mohit Lata, a graduate of Hospitality and Tourism Management, has over a decade of experience in the hospitality sector. He is a professional hotelier with over 8 years experience in the Hotel Industry. He co-ordinates and oversees the hotel operations of the group on a day-to-day basis. He is also associated with the promotion and operations of the District. Hotel and Restaurant Association. Mr. Rohit Lata, a MBA from UWIC London (U.K), is a Director of the Company. Mr. Rohit Lata oversees the implementation of the ongoing projects and has a keen eye upon applying Internation­al standards of food and stay at the Akash hotel sites.

Empowering passionate People

In recognition of the fact that our people constitute the most precious resource, we offer our staff at all levels, a stimulating work culture that empowers people, inculcates team building, encourages new ideas and motivates performance. We believe in meritocracy vis-à-vis hierarchy. Our Human Resource Policy commences with hiring individuals with the right expertise, work skills and experience. We place a lot of emphasis on train­ing and development of our employees which enables them to upgrade their skills to meet the challenging requirements of the Hospitality Industry. EXPLORING NEW OPPORTUNITIES Within a short span of time, Akash Hotels has catapulted itself as an established market player in the Hospi­tality Industry. “Akash Hotel” brand offers excellent personal service to its Indian and Foreign customers both business and leisure. Our hotels are on a constant look out for exploring new markets, properties and oppor­tunities to continuously expand its network of fully owned Hotels as also to include Hotels under Management and Marketing under its Brand.

Our expanding Territories

In our future ventures we are planning to establish more hotels in different upcoming towns of West Bengal. We aim to open a chain of hotels at Kolkata, Haldia, Durgapur, Asansol. We aim sustained growth, delivering real value and content to our clients and enhance stakeholder interests. Our growing base of corporate clients over the past several years encompassing, Banking, Insurance Sector, Manufacturing & Trading Companies, Sports Bodies and Public Sector undertaking, besides foreign clients exhibit their faith and popularity of services offered by our Hotels.

Conquering new Heights

The company is poised for a rapid increase in Income and profitability. We are pleased that with over 85% -100% occupancy round the year we stand as an example. We have maintained gross and net margins consist­ently over the past years, which compare with the best in the Industry. At all our hotel units we continue to operate with high occupancy levels, an enviable Average Room Rate and High Gross Profitability. The Akash Group of Hotels has been constantly upgrading and achieving its Budgeted plans year after year which has given accruing rewards.